Abstract:

Abstract 2014 Elections in Brazil have been marked in popular Brazilian imagination as the “elections of memes”. From the scientific point of view, however, we believe that there are still few attempts to understand what the phenomenon of memes on the environment of the internet means for the Political Communication approach. This paper aims to discuss preliminary results of a comprehensive research on the uses and the appropriations of political-electoral memes. Our main goal is to develop, following former propositions from previous studies a taxonomy able to assist researchers interested in the topic to deal with this memes with greater objectivity. Therefore, we tried to perform a content analysis of memes that circulated during the Brazilian presidential election debates in 2014. The results point to the need to evaluate the production of meaning by Internet users talking about the political scene, understanding the memes as an expression of public opinion able to read the performances of candidates through social commentary in digital media. Downloads Download data is not yet available. Author Biographies Viktor Chagas, Universidade Federal Fluminense Professor do Departamento de Estudos Culturais e Mídia (UFF). Doutor em História, Política e Bens Culturais (Cpdoc-FGV). Fernanda Alcântara Freire, Universidade do Estado do Rio de Janeiro Mestranda do Programa de Pós-Graduação em Comunicação da Uerj. Daniel Rios, Universidade Federal Fluminense Graduando do curso de Estudos de Mídia da UFF, bolsista PIBIC/CNPq do projeto "A política dos memes e os memes da política". Dandara Magalhães, Universidade Federal Fluminense Graduanda do curso de Estudos de Mídia da UFF, bolsista PROEX/UFF do projeto "#MUSEUdeMEMES". References AGGIO, C. Campanhas online e Twitter: a interação entre campanhas e público nas eleições presidenciais brasileiras de 2010. In: 38ª Associação Nacional de Pós-Graduação e Pesquisa em Ciências Sociais, 2014, Caxambu. Anais... Caxambu: Anpocs, 2014.

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