Özet:

A survey was conducted in order to identify factors that affect the adoption of corporate social responsibility (CSR) guidelines and principles in business enterprises operating in the Greater Tshwane geographical region of South Africa. Data was collected from a stratified random sample of 420 SMMEs by using a structured questionnaire of study. Structural Equations Modelling was used for identifying influential predictors of adoption of ethical principles. The study found that 369 of the 420 businesses in the study (87.86%) were adequately aware of CSR guidelines and principles, whereas the remaining 51 of the 420 businesses (12.14%) were not adequately aware of CSR guidelines and principles. The results showed that the adoption of CSR guidelines and principles was significantly influenced by profitability of business operation, the duration of business operation and ownership of business. Businesses that were operated by respondents who were adequately aware of CSR guidelines and principles were operated by entrepreneurs who were relatively more educated, older in age and well experienced in conducting business. Such businesses were operated mostly by men, and employed 3 or more employees in their businesses.

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