Abstract:

In 2016, the tourism crisis realized in Turkey has had an impact upon hotel businesses, rendering notably Russian market-oriented service and obliged managers of the hotels to seek solutions to survive in the crisis. Hotel managers have taken a number of measures in an effort to increase the occupancy rates to reasonable levels and maintain their operating activities in the usual way. The aim of this study is to reveal the crisis management implementations of hotel managers during the most severe tourism crisis that Turkey faced for the last two decades. To that end, crisis management implementations of 112 hotel managers in Antalya, which were supposed to prevent hotels from adverse impacts of crisis, were examined by content analysis method. According to the findings of the study, implementations of “Marketing” (54.8%) are the most extensive measures taken by hotel enterprises in preparation for crisis followed by “Human Resource” (18.9%), “Cost” (14.2%), “Quality”, (7.4%), and “Customer” (4.7%).

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