Özet:

Slavery has been a system that hasn't implemented worldwide and has been considered a crime against humanity, after it was banned in the United States in the second half of the 19th century. In contrast, human trafficking, which is now called modern slavery, has maintained its impact and has continued to adversely affect the lives of tens of thousands of people worldwide. At this stage, campaigns have been prepared around the world by official institutions and non-governmental organizations against human trafficking, as slavery in the past. In this study, the messages given in the context of modern slavery in campaigns against human trafficking were tried to be put forward. The campaigns against human trafficking in the scope of the study were analyzed through the Binary Opposition Model of French anthropologist Claude Levi-Strauss. In the findings obtained, it was found that human trafficking was presented as an inhuman practice, human labor was exploited by a certain person or persons and victims deprived of all legal rights through human trafficking. On the other hand, it was found that victims were presented as slaves of modern age and concretized through concepts such as sadness, captivity and helplessness in the context of binary opposition.

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