Özet:

In recent years, the degradation of the natural environment and the misused of resources have led to the conclusion that the environment must be protected. In this context, consumers have started to attach more importance to organic farming practices and organic foods than ever before. However, although organic farming practices have increased significantly, the rate of purchasing organic foods by consumers is still low. In this study, the hypothesis that environmental image creates environmental trust and satisfaction and this positively affects the environmental word-ofmouth intention is discussed based on organic foods. The first study of this hypothesis based on organic foods constitutes the original value of this study. A field study was conducted on households living in Antakya-Hatay to test the relationships in the conceptual model adapted by Mehriban and Russell. By using a field sampling method, research data were collected with a faceto-face survey. Confirmatory factor analysis (CFA) and structural equation modeling were applied in the analysis of the data. The findings show that the environmental image of organic foods (stimuli) leads to positive effect on the environmental word-of-mouth intention for organic foods (response), if it creates environmental trust on organic foods and environmental satisfaction with organic foods (organism). 

Anahtar Kelimeler: