Abstract:

The purpose of this study is to examine the positive and negative reviews made from the Airbnb online sharing platform, which is evaluated within the framework of the sharing economy, to the houses and hosts rented in Antalya. In this framework, 102 comments on the house were taken to the assessment of a total of 1226 online comments were manually analyzed using the content analysis technique. The word cloud was created using the MAXQDA 2022 quality data analysis program to analyze the most used words in the reviews. The study found that the most positive comments about houses were related to the "location" and the negative comments were related to the "comfort and possibilities". In the positive comments about the hosts, the most of the comments are related to the "help-friendly" attitude of the host, and the negative comments are related to the "bad communication" of the host. In the word cloud, the most commonly used words are the words that indicate satisfaction for the home and the host, respectively, "good, great, beautiful".

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