Abstract:

The concept of artificial intelligence (YZ) comes to us as a relatively new concept for marketing practices. There is also a lack of research and work on this subject. However, the subject of artificial intelligence in the field of marketing is considered as an extensive subject enough to justify the scope of work to be reduced according to specific practices and uses. Therefore, the purpose of this study is to create a natural starting point for the academic people to begin to learn about YZ, whether they need to work in marketing, and to contribute to literature by providing the necessary information. This study, formed as a natural starting point for individuals who want to learn about YZ, focuses on the topics that are most relevant to the daily practices of employees in the field of marketing. At this point, this study has also included artificial intelligence and related concepts, a set of conclusions, referring to the structures of how these concepts can be related to the marketing field, how they can be used in this field.

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