Abstract:

Customer satisfaction is one of the most important concept in today's marketing. Hence, examining the antecdenets of customer satisfaction as well as the factors playing role in the formation of satisfaction feelings are of significant importance in marketing research. The aim of this study is to examine the relationship between customer satisfaction and consumer involvement as well as explore the role of consumers' information search tendency in this relationship. In the context of this study, a questionnaire was carried out in the province of Sakarya on 390 high-school and university students selected via convenience sampling. Findings indicated that consumers' information search tendency plays a significant role in the relationship between customer satisfaction and consumer involvement.

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