Özet:

With the entrance to our lives in the mid-1990s, the internet had a significant impact on public relations practices. This new environment tends to increase the power of stakeholders, increase the ability of organizations to gather information, monitor the public and direct dialogue with the target audience on key issues. The researchers predicted the impact of the internet on public relations practices in the 1990s and predicted that in the near future public relations practitioners would spend more time communicating online with their target audience. Although the number of health communication studies on the Internet in public relations literature has increased, a systematic literary scan of these studies has not yet been done. Therefore, the development of research in literature preserves uncertainty. The study aims to develop the knowledge of public relations researchers about the new technologies involved in health communication practices, to help guide future research and to identify the guidelines in digital public relations research. The sample of the study consists of articles on health communication in public relations literature published between 1992 and 2018. www - the beginning year 1992 was chosen because access to the worldwide networks was provided for the first time in 1992. In the framework of the research, full text articles in the leading journals in the field of public relations have been evaluated. Each article is studied in four categories: a)General information - magazine name, year, author's country, b)Content - general research topic, research content, c)research form and method, d)future research recommendations. A total of 84 articles included research on digital public relations related to health communication were obtained. 46.4% of these articles were published in Health Communication, 33.3% in Journal of Health Communication, 11.9% in Public Relations Review and 8.3% in Journal of Public Relations Research.

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