Özet:

Today’s modern world has led to the re-formation of our way of life and the change of needs. The refrigerator, which was considered luxurious at the time of its invention, has become a dirty product today. Because it is a durable product, consumers need more review to not regret before buying the refrigerator. This study has been aimed at identifying factors that influence consumers’ preference of refrigerator. The survey prepared for data collection is easily implemented through sampling and online. Data related to the study, since it was collected within the year 2019, has not been approved by the Ethical Board. There are 572 applicable data in the application. There are also comments on the forum sites about the refrigerator. The results of the study have found that quality, usability and brand are the most important factors in consumer preferences. Moreover, half of the consumers involved received advice from their surroundings and followed discounts campaigns before they bought the refrigerator. Approximately 25% to 30% of consumers can be said to visit forum sites and brands’ stores.

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