Özet:

In the journey from the classical management concept to the Excellence Model, leaders increase their corporate commitment by valuing their employees and seeing them as an important shareholder of their institutions and ensuring the spread of the corporate culture. Since the overall Quality Management (TKY) practices are aimed at continuous development and improvement in; in the globalized world, corporate identity, corporate image, corporate reputation and corporate culture are one of the most preferred methods by managers who want to create and develop with the integrated support of their employees. As a result of the corporate communication work carried out under the nine criteria of the EFQM Excellence Model by modern managers who value people and communications, the corporate commitment has increased, the corporate culture has spread faster among all employees, the employees see themselves as an important shareholder of the institution, they work more voluntarily to increase the image and reputation of the institution, and the quality success score of the institution has increased.

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