Özet:

With the rapidly growing number of users in recent years, Instagram is one of the most used social networks. Individuals see social measures as an opportunity to show themselves. This study aims to investigate the relationship between the use of Instagram motivations (information, documentation, cool appearance, innovation), Instagram behaviors (regulation, tag use, frequency of use) and narcissism, as well as to find out whether the use of Instagram motivations, behaviors and narcissism levels of individuals differ from a demographic point of view. For this purpose, data from 384 bachelor students were collected via the web-based survey method. The research has found that the motivation to obtain information is an important motivation behind the use of Instagram. The motivations of men and women, Instagram, are similar. Users who want to look cool or become popular are motivated to document their experiences by sharing images of their private lives with their followers. These users are also close followers of other users. Another remarkable finding is that female users spend more time on editing than men. There is a positive relationship between the appearance motivation and the level of narcissism. The findings of the research were discussed in the last part and presented in recommendations on future studies.

Anahtar Kelimeler:

Özet:

Instagram is one of the most used social networks with the rapidly increasing number of users in recent years. Individuals see social media as an opportunity to show themselves. The aim of this study was to investigate the relationship between Instagram usage motivations (knowledge about others, documentation, coolness, innovation), Instagram behaviors (editing, hashtag, frequency of use) and narcissism. In addition, it was aimed to determine whether individuals' Instagram usage motivations, behaviors and narcissism level differeddemographically. For this purpose, data were collected from 384 undergraduate students by web-based survey method. As a result of the research, it was found that motivation to obtain information is the most important motivation behind Instagram use. Instagram motivations of men and women are similar. Users who want to look cool or popular are motivated to document their experiences by sharing images of their private lives with their followers. At the same time, these users are also strict followers of other users. Another noteworthy finding is that female users spend more time than men for editing. There is a positive relationship between motivation coolness and narcissism. The findings of the research were discussed in the last section and recommendations were made for future studies.