Özet:

In today’s globalized world, as a result of increasing competition between, that are able to meet the different needs and expectations of their customers will be able to stand. Businesses need to pay attention to their public relations practices in order to be successful. The proper recognition of the characteristics of the targeted community in public relations practices, the determination of their expectations and desires, and all of these in mind, is important for the success of the promoting, announcing, influencing and persuading efforts that are necessary. This study examined the various definitions of public relations practices in the literature, revealed the purpose and importance of public relations in the business perspective. Moreover, public relations models have been explained, and these models have been studied in detail and tried to reveal the place in literature in theoretical or practical terms. The research collected data through the survey to reveal which public relations models the first 500 enterprises registered in the Istanbul Chamber of Industry and how these preferred models influence public relations performance and business performance and these data were analyzed using SMART PLS and SPSS 20 programs.

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