Özet:

The purpose of the study is to identify whether the business does not apply the vision notifications according to its purpose by emphasizing the importance of the concept of vision notification. The main question of the study is, “How many values do have in vision explanations that need to be included in vision declarations?” expressed in the form. Method - In the 2018 BIST Sustainability Index, 50 companies have undergone content analysis, which is based on quality analysis methods, the vision statements they place on their websites. Results -The analysis found that the total number of 50 companies had a vision expression and that the number of companies included at least 4 of the 7 items taken as a comparison measure was 40. This number indicates that pay attention to vision expression. Debate - Businesses must use strategic management values to be separated from the competitive environments in which they are in and transformed into a long-lived structure. The expression of vision within these values is of great importance as a value that leads to the future. Many of the companies analyzed in the study also showed a great deal of attention to the vision expression.

Anahtar Kelimeler: