Özet:

There are many factors that influence individuals’ purchasing behavior. One of these factors is the individual's religious belief. Individuals buy while purchasing a product by staying under the influence of religious belief. The survey was carried out to 392 people living in the Bingöl province center. The data is analyzed with the help of the SSPS program. It has been achieved four (4) dimensions, including the intuitive feeling of faith, the traditional understanding of religiousity, the environmental and social responsibility awareness and the material-spiritual sense of affection. The average value and participation levels of the intrinsic Faith Emotion factor are quite high. The average value of the traditional religious understanding factor and participation levels are quite low. Environmental and social responsibility Consciousness and material-spiritual affection factors have been identified as the average value and participation levels are medium.