Özet:

The corporate image is defined as the whole of attitudes, behaviors and beliefs that remind the organization. The corporate appearance, the corporate communication and corporate behavior, which is expressed in the overall, the corporate image performs an important function as to maintain this confidence by creating confidence and confidence on the internal and external target audiences. Corporate reputation is all the perceptions of the target audiences within and outside the institution about the institution. In order to a positive reputation, the institutions need to establish good relationships with the sections they define as the target audience and maintain these relationships. It is possible that institutions are able to establish good relationships with their target audiences, but with the effectiveness of the communication management work that institutions implement. Especially in recent years, the increased importance that the managers of all non-profit or non-profit organizations have given to the perception in society as a "good" and "suitable" organization through a positive corporate image and reputation has also led to a significant increase in the number of academic studies carried out in this field. At this point, the realization of an academic study aimed at revealing the corporate reputation of the Anadolu University of Foreign Languages High School, which is a non-profit organization in Turkey and aims to provide qualified services to its stakeholders, appears to be a very important and useful effort. The general purpose of this research is to determine how the University of Anadolu Foreign Languages High School is perceived by the relevant target audience and how its corporate reputation is. This research was carried out in a scan model because it aims to reveal the corporate reputation and image of the University of Anadolu Foreign Languages as perceived by the institution staff and students, based on their opinions. In doing so, both qualitative and qualitative research methods have been used.

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