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  Citation Number 13
 Views 9
 Downloands 3
PAZARLAMA YÖNETİM FONKSİYONLARI AÇISINDAN HİZMET PAZARLAMASI
1983
Journal:  
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Author:  
Abstract:

The share of ali types of Services is increasing in both the organizational and personal budgets, but since there is a lack of information on the marketing of Services, those engaged in service industries must necessarily lean heavily on product marketing methods.

Keywords:

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Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Ulusal

Metrics
Article : 942
Cite : 8.672
2023 Impact : 0.336
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi