Abstract:

Materialism is that a person wants to both the basic life goals and social status by placing the material property and money in the center of his life. The materialist tendencies that individuals show can influence them in a impulsive and obsessive manner, i.e. compulsive purchasing actions. The main purpose of this study is to study the impact of materialism on compulsive purchasing behavior. The study also studied whether the materialist and compulsive purchasing trends of participants vary according to demographic variables. The research sample consists of 409 consumers and is used as a survey technique as a data collection tool. The survey form consists of materialism and compulsive purchasing behavior scales and demographic questions. The study used the compulsive purchasing behavior scale developed by Faber and O'Guinn (1992) with the materialism scale developed by Richins and Dawson (1992) and the scale of compulsive purchasing behavior developed by Faber and O'Guinn (1992) and the scale of compulsive purchasing behavior developed by Richins and Dawson. The data is easily collected through the sample method. The data collected was analyzed using the SPSS 22.0 and AMOS 21.0 programs. In data analysis, it has taken advantage of identifying statistics, validity, reliability, Pearson correlation, simple linear regression, independent sampling t test and one-way variance (ANOVA) analysis. According to the research results, it has been found that materialism has a positive impact on compulsive purchasing behavior. The materialist tendency of participants has been found to show differences according to the civilized state, age, monthly personal income, monthly household income and occupational variables, while there has been no differences according to the variables of gender, working status and education level. The inclination to compulsive purchases of participants varies according to gender, civic status, age, monthly personal income and occupational variables, while the work status, level of education and monthly household income variables are not different.

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