Özet:

The theoretical and practical analysis of problems of development management of general educational institution is realized in the article. The author has found out contradictions which cause relevance of a problem: new market conditions, formation of the educational market, increase of the competition of educational institutions. The management of development of general educational institution is defined as technology of realization of strategic objectives of activity (purposes of development of the educational organization, purposes of development of pedagogical personnel generally and each teacher particularly, purposes of development of the child as the main consumer of educational services) which contains: principles of management (value-orientation unity, human resource management, risk management of the educational market, structurally functional principles) regularities of management (social and psychological regularities, regularities of tectonics of management,  effective implementation of administrative activity) functions of management(motivational-purposed, information and analytic, function of strategic planning,  predictive, advisory, management function, representative, marketing functions) project-matrix organizational structure of management; methods of (positive reinforcement, dialogical coordination, corporate work, creative modeling, positive thinking, strategic planning, SWOT-analysis, PEST- analysis of definition of positive changes in activity of general educational institution) and controlling the mean(delegation of powers and tasks, discussion in collective, information and communication, stimulation of professional growth, encouragement, formation of design groups, creation of the atmosphere of trust and complementarity, social interaction) control (factorial and criteria assessment of effective management of development of general educational institution) Author Biography Людмила Миколаївна Назаренко, Kherson Academy of Continuing Education 41 Pokrysheva str., Kherson, Ukraine, 73034 Candidate of Pedagogical Sciences, Associate Professor Department of management education

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