Abstract:

Organizations today face unchanging challenges, such as increased competition, changing buyer wants and needs, economic globalization, socio-cultural and economic changes, and new marketing processes. Such risks should lead organizations to develop strategic plans in order to cope with these changes and be able to act predictably in the face of internal and external factors that may affect business operations. The research addresses the incidence of strategic planning in the administrative management of freight transportation companies, based on knowing the current situation in terms of strategic planning, identifying the essential elements of administrative management, and relating strategic planning as an improvement tool. The study was developed from a quantitative, descriptive, non-experimental and correlational approach, the population consisted of forty-five (45) companies of the transportation sector that are authorized by the Ministry of Transportation of Colombia. The instrument applied was the matrix of the Model of Modernization for the Management of Organizations (MMGO). The results show the current context of administrative management, the strategic planning processes and their importance in decision making; being important the following stages: plan, do, verify and act (PHVA).

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