Abstract:

Traditional tourism marketing aims to influence tourist travel motivation using visual and sensual factors. Brochures containing one-dimensional photos were used to influence tourists’ purchasing behavior. Technological changes enabled the creation of two- and three-dimensional photos and videos. One of the technological changes, "Sanal Reality" provides a real-time three-dimensional interaction experience produced in a computer environment. This research aims to determine whether three-dimensional virtual reality videos affect travel motivation or not. The study applied the pre-test-sontest control group model. The travel motivation scale was resolved twice at a different time without any interference with the control group. The experimental group was manipulated by watching a three-dimensional and 360-degree video with virtual reality glasses before responding for the second time. The data collected was analyzed by a related and non-related sampling t-test. The results of the study showed that the predest and estest average differences of the experimental group, which is a virtual reality experience, are statistically meaningful. The conclusion was that virtual reality videos positively influenced the motivation of tourists to travel. This article is written by Dr. Member Senem AUTHOR's consultation, Muğla Sıtkı Koçman University Institute of Social Sciences, tourism business U.S. student Mert Umur ÖNGIDER completed in 2019 with the title "The Impact of Virtual Reality Glass Experience on Travel Motivation and Purchasing Behavior".

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