Özet:

Developments in digital communication technologies cause more discussion of the concept of surveillance. Surveillance of the digital environment based on user data provides to obtain very dense and diverse data about users. This situation brings problems such as violation of user privacy. Raising awareness of surveillance, which has negative meanings for internet users, seems to be an important issue to be investigated. In this direction, the relationship between Instagram and surveillance, which has a high number of users and preferences among social media platforms, has been tried to be revealed through focus group discussions. In the study, focus group interviews were conducted with eight students who are New Media students of the Faculty of Communication, using the Instagram platform. Research findings indicate that participants have high surveillance awareness on the Instagram platform. In addition, it is seen that some of the participants are uncomfortable with surveillance, while the other part is not uncomfortable with surveillance. Another important result of the research findings is that surveillance-based advertising is generally viewed positively by the participants and they do not feel uncomfortable with it.

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