Özet:

Airlines use a number of strategies to better manage the demand for their services. The deregulation that started in the 1970s and the increasing competition with it increased the importance and awareness of revenue management in the airline industry. The basis of revenue management practices is based on effective control of passenger demand. One of the frequent applications for this purpose is overbooking, in other words, creating more reservations than the number of seats in a flight. Airplanes can only fly with the number of seats in their capacity. Overbooking is a directly related process on both the passenger and the airline. The management of this process depends on the passenger who may come from the connecting flight, the passengers with priority on the passenger list, the case of traveling alone or as a family, etc. varies according to the circumstances. The aim of the study is to evaluate the revenue management applications and the overbooking model applied in airlines with the balanced performance card approach (Balance Score Card), which is a performance measurement tool. With the balanced performance card approach, it is aimed to examine the overbooking applications in airline companies through literature review, to conduct content research, to reveal the application frameworks of airline companies, to develop overbooking scenarios and suggestions, and to contribute to future revenue management and performance evaluation studies for airline companies. In this study, the contributions of the overbooking model to the business in airline companies were investigated with different overbook scenarios. This study, which was conducted to investigate the problems, is a qualitative research.

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