Abstract:

E-commerce is defined as a platform for the purchase and sale of information, products, and services that is backed by computer networks. To manage their businesses, all e-commerce enterprises rely on software programmes and solutions that are based on the World Wide Web. There is no ignoring the reality that e-commerce has returned to India and will continue to thrive in the country. Every merchant in the country, small and large, wants to be part of the market place phenomenon and is prepared to earn a fortune off of the market place concept. Recent years have seen the Ecommerce industry grow at a rapid pace. The reasons for this include the rise of the global economy and the advancement of technology. As a result, both of these variables have a significant impact on the expansion of e-retail. Most successful e-commerce companies are coming to realise that success or failure is not solely determined by web site presence and low price, but also by the electronic service quality provided. With the increasing digitalization and fierce rivalry among many online shopping platforms to attract clients, the E-service quality has become the major factor in determining the success of online shopping enterprises in today's digital age of competition. Aside from that, in recent years, online websites have begun to sell a variety of products online. All of these products and services demand a large amount of customer service.

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