Abstract:

The media has been an important propaganda tool for power circles throughout history, which has an encompassing power and is used to spread the dominant ideology. The process that prepares the environment for the construction of propaganda is associated with the structure of the media based on ownership and control. In the context of the political economy of the media, the study deals with how the dominant forces direct economic, political, social and cultural processes through the media. On the other hand, it is aimed to explain the structural and functional relations of the United States (USA) media based on ownership and control and to explain the approaches of a Propaganda Model by Avram Noam Chomsky and Edward Herman. In addition, another purpose of the study is to reveal the manipulative role and effects of power-oriented media in obtaining the consent of the public. In this context, the 9/11 Fahrenheit film, which is a Michael Moore production according to Norman Fairclough's Critical Discourse Analysis method, was analyzed by associating it with the filters of the Propaganda Model in the research section. In accordance with the analysis, it was revealed within the framework of which discourses propaganda takes place. Accordingly, it is understood that the USA media, which was shown free and democratic in the film, was subjected to censorship and acted in accordance with profit relations with a guided publication policy.  Research “in the process of developing after September 11, the USA media propaganda model filter according to power because of commercial concerns-focused content has produced,” and “September 11 the Bush administration, which enables images will turn in their favor so that the invasion of Iraq actively used in the production of propaganda for the sake models” shaped the hypothesis was confirmed.

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