Özet:

Mao Zedong established the People's Republic of China under the Communism ideology in 1949 by defeating the nationalist leader Chan Kay Shek in the Civil War. After Mao took over the country's government, Chinese propaganda began to build Mao as the leader of the cult throughout the country. Thus, the regime that Mao established was intended to sit on a solid foundation in the country. In Mao's cult leadership propaganda, the mass media of the time was widely used. Posters, which were one of the periodic mass communications tools, were also effectively used in Mao's cult leadership propaganda. In this study, the Chinese propaganda tried to reveal how and in what direction Mao used the posters in building cult leadership. For this purpose, 8 propaganda posters identified using the sample method for the purpose of the study were studied using the indicative analysis method included in the quality research methods. The posters of Chinese propaganda identified in the study were analyzed in the light of the indicative concepts of French linguist Roland Barthes. In light of the findings obtained by the study, the Chinese propaganda poster found that Mao was built as a key actor in increasing economic well-being of the People's Republic of China, ensuring social justice and ensuring internal peace.