Abstract:

The aims of this study are to examine the relationship between a university’s levels of corporate reputation and academic intellectual capital based on the perceptions of the students studying at Marmara University and to reveal whether the perceived innovative behaviors of the faculty staff have a mediating role in this relationship. The research participants consist of 458 undergraduate students studying at Marmara University in the 2021 Spring semester who were selected using the stratified sampling method based on the number of students per faculty. This quantitative study was carried out using structural equation modeling as well as the RepTrak Scale for measuring the participants’ perceptions regarding corporate reputation, the Innovative Work Behavior Scale for measuring their perceptions regarding the faculty’s innovative behaviors, and the Academic Intellectual Capital Scale for measuring participants’ perceptions regarding Marmara University’s level of academic intellectual capital. The data were analyzed using the programming language R (ver. 4.1.2) and the software RStudio (ver. 2021.09.1, build 372). Based on the study results of the study, faculty members’ innovative behaviors have been determined to have a mediating role on the relationship between Marmara University’s levels of corporate reputation and academic intellectual capital.

Keywords: