Özet:

The objective of this study is to study the Gaziantep or antepistal export marketing organization and to identify the problems of the industry and present solutions. The research area of Gaziantep, which has an important place in the production and foreign trade of Turkey, has been selected according to the target sample method and individual talks have been conducted with 24 companies that are continuously exporting antepushes in the Gaziantep market, aiming at the full count method. The research finds that although the beans grown in our country are more expensive than the U.S. and China, it is known in the foreign markets and is superior to its competitors in terms of taste and aroma. However, the low limits of aflatoxin of products in the export markets, the failure to provide raw materials in the desired quality and characteristics, the mobility in exchange rates, the lack of transparency of the domestic market and the political problems our country is experiencing on the international level have been identified as major problems by companies. In the study, the GZFT analysis was also done and the results obtained found that some structural and legal regulations that can be made in the production and export stages of Gaziantep or pre-past exports could be developed.

Anahtar Kelimeler: