Abstract:

Today, one of the most common and easiest ways both individuals and institutions to express themselves is the use of social media. The Instagram platform, which is becoming increasingly popular in the sharing of photos and videos among social media tools, is increasingly noticed every day. The spread of smart-based mobile phones increases both the organizations and individuals’ share of the intrigation about themselves. In this context, the importance of the management and use of the Instagram accounts they use organizationally to reach the target audiences of the School of Tourism is high. For this research, the Tourism Faculty has been identified as an active program within the state universities. These faculties have been studied by the content analysis technique in terms of data, such as whether they have an official Instagram account, the time of use of Instagram accounts, the number of followers and the number of followers. Looking at the results of the study, it is clear that tourism faculties associated with the state universities in the study either do not have an Instagram account or do not manage these accounts effectively. Another result of the study is that the faculties that have the official Instagram account have begun to spread in recent years.

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