Özet:

There is a very strong competition in the Hungarian labour market for talents. Recruiting and motivating of employees are one of the most important key element of saving our competitiveness. That is why so many employers pay attention to improving their employer branding activities, supporting talents, strengthening their relationship with educational institutions. Universities also has to focus on challenges of labour market and requirements of employers in order to offering targeted courses, training potential employees. This present study examines the potential motivation tools managed with success in case of generation Z , their attitude toward the preferred and non-preferred workplace and their feeling concerning to the generation problems. In the frame of primary research project quantitative methodology was carried out with the help of standard questionnaire. During the sample taking methods snowball methodology was used. This research is a part of a research project supported by the ÚNKP-17-4 New National Excellence Program of the Ministry of Human Capacities1.

Anahtar Kelimeler: