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İletişim teknolojilerinin hızla gelişmesi ile dünya üzerinde yaşanan her olaya tüm dünya neredeyse anında ve canlı olarak kolayca ulaşabilmektedir. Kamu diplomasi aktörlerinin de günümüz teknolojisine ayak uydurmaları onları devletlerin önemli bir gücü haline getirmektedir. İnsanların en çok ilgi duyduğu ve takip ettiği büyük spor organizasyonlarını kullanarak kamu diplomasisi uygulamalarını yürütmek birçok gelişmiş ve gelişmekte olan ülkenin öncelikleri arasına girmiştir. Sportif başarı, son 20 yıldır uluslararası ilişkiler literatüründe yumuşak güç unsuru olarak yerini almış ve spor, ülkelerin uluslararası alandaki imajlarının oluşumunda önemli bir etken olmaya başlamıştır. Bu bilgiler doğrultusunda bu çalışmanın amacı, sporun kamu diplomasisi aracı olarak Türkiye’nin imajına etkisini incelemektir. Bu kapsamda uluslararası spor organizasyonlarında yer almış spor yöneticileri, uluslararası hakemler, spor yazarlarını ile çeşitli branşlarda milli takımlarda yer almış veya almakta olan sporcuları ve antrenörleri kapsayan 394 kişiye Gök (2016) tarafından geliştirilen İmaj Ölçeği uygulanmıştır. Uygulanan ölçek analiz edilmiş ve sonuçları değerlendirilmiştir. Sonuç olarak araştırmaya katılan kişiler, Türkiye’nin ülke imajı olarak tesisleşme, uluslararası organizasyonları başarıyla düzenleme, spor alanında zengin bir kültürel mirasa sahip olma ifadelerinde daha olumlu görüş bildirirken, spor kültürünün, spor biliminin yeterli düzeyde oluşmadığı ve spor alanında teknolojinin geri kaldığı bir ülke imajının olduğunu belirtmişlerdir.
With the rapid development of communication technologies, every event that happens in the world can be reached almost instantly and lively throughout the world. The public diplomacy actors, too, have made them an important power of the state in their footsteps with today’s technology. Using the major sports organizations that people are most interested and follow, public diplomacy practices have become among the priorities of many developed and developing countries. Sports success has been a soft power element in the literature of international relations over the past 20 years, and sport has begun to be an important factor in the formation of the images of countries in the international field. According to this information, the purpose of this study is to study the influence of sport on the image of Turkey as a means of public diplomacy. In this context, the image scale developed by Gök (2016) has been applied to 394 people involved in international sports organizations, international judges, sports writers and athletes and coaches who participated in or are receiving national teams in various branches. The applied scale has been analyzed and the results have been evaluated. As a result, the people who participated in the research have expressed a more positive view in the expressions of establishment of Turkey as the country image, successfully organizing international organizations, having a rich cultural heritage in the sport field, whereas the sport culture, the sport science has not been formed at a sufficient level and the technology in the sport field has remained behind.
With the rapid development of communication technologies, the world is able to reach almost all worlds almost instantly and live. The fact that the public diplomacy actors keep pace with today's technology makes them an important power of states. Operating public diplomacy by using large sports organizations that people are most interested in and following is one of the priorities of many developed and developing countries. Sportive success has taken its place as an element of soft power in the international relations literature for the last 20 years and sports has become an important factor in the formation of countries' international image. In the light of this information, the aim of this study is to examine the effect of the sport as an instrument of the public diplomacy on the image of the Turkey. In this context, the Image Scale developed by Gök (2016) was applied to 394 people including sports managers, international referees, sports writers and sportsmen and coaches in various sports branches of international sports organizations. The questionnaires were analyzed and the results were evaluated. In conclusion, it appears that while persons participated in the survey express positive opinion about the image of Turkey in the view of sports facilities, the successfully hosting of international sports organizations, the possessive of the rich cultural heritages in sport field; it has been seen as a country image that sport culture and sport sciences have been able to not reach to an adequate level and it is left behind at technology level in sport field.
Field : Spor Bilimleri
Journal Type : Ulusal
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