Abstract:

Today, businesses need to understand the insights and expectations of their young generation employees and respond to their needs in order to keep up with the times and be successful. The aim of this study is to determine the leadership insights of the new generation of employees. The leadership insight of the Y generation employees, who will have a say in the management in the future, was evaluated based on the current approaches of the managers and the expectations of the employees. Within the scope of the research, a qualitative study was conducted with white-collar employees born after 1985 working in the sales, marketing, fast moving consumer goods (FMCG), and production sectors. Interviews were performed by asking 5 questions to 365 participants in a mutual and interactive communication process with the interview/meeting technique. It was held with 290 participants in groups of 3-5-10 people, as individual interviews with 75 participants. The answers were analyzed by calculating the word frequency and calculating the numerical averages, and the findings were interpreted. As a result of this study, it has been determined that the attitudes and behaviors of the managers affect the insights of the employees, the management styles do not respond to the emotional needs of the employees, a task-oriented approach is generally displayed, however the new generation expects a innovation and employee-oriented approach.

Keywords: