Özet:

The aim of the study is to determine the intention of individuals to visit the sites on the UNESCO World Heritage List (WHL) and the factors affecting this intention. For this purpose, the study was carried out on Hagia Sophia, which is on the UNESCO Word Heritage List and is one of the important site of Turkey. The population of the study consists of students from Nişantaşı University Tourism Guidance Department and Ankara Hacı Bayram Veli University Tourism Faculty. The data were collected through an online survey. Convenience sampling method was used to analyse the gathered data. The sample consists of 316 students. To determine the scale used in the studay, construct validity and reliability analyses were performed. Afterwards, descriptive analyses (standard deviation, frequency analysis, and arithmetic mean) were performed for the items and dimensions determined in the scale. To describe the relationship between the dependent and independent factors in the research model, structural equation modeling (SEM) path analysis was used. According to the research findings, "perceived behavioral control", "subjective norm" and "UNESCO DML perception" affect participants' intentions to visit the UNESCO WHL site. However, the dimensions of attitude and self-congruity were found to have no statistically significant effect.

Anahtar Kelimeler: