Özet:

Albinsson, P.A., & Perera, B.Y. (2012). Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behavior, 11(4), 303–315. Albors, J., Ramos, J. C., & Hervas, J. L. (2008). New learning network paradigms: Communities of objectives, crowdsourcing, wikis, and open source. International Journal of Information Management, 28(3), 194-202. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. Bartenberger, M., & Leitner, P. (2013). Crowdsourcing and crowdfunding: approaches to foster social innovation. In Proceedings of the IADIS international conference web-based communities and social media, 81-85. Belk, R. (2010). Sharing. Journal of Consumer Research, 36(5), 715– 734. Benjaafar, S., Kong, G., Li, X., & Courcoubetis, C. (2018). Peer-to-peer product sharing: Implications for ownership, usage, and social welfare in the sharing economy. Management Science, 65(2), 477-493. Bock, G.-W., Zmud, R.W., Kim, Y.-G., & Lee, J.-N. (2005). Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. MIS Quarterly, 29(1), 87-111. Botsman, R., & Rogers, R. (2010). Beyond Zipcar: Collaborative consumption. Harvard Business Review, 88(10), 30. Bray, J., Johns, N., & Kilburn, D. (2011). An exploratory study into the factors impeding ethical consumption. Journal of Business Ethics, 98(4), 597–608. Cheng, M. (2016). Current sharing economy media discourse in tourism. Annals of Tourism Research, 60(1), 111-114. Çokluk, Ö. S., Şekercioğlu, G. & Büyüköztürk, S. (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik: Spss ve Lisrel Uygulamaları. Ankara: Pegem Akademi Yayıncılık. Davenport, T.H., & Prusak, L. (1998). Working knowledge: Managing what your organization knows. Boston, MA: Harvard Business School Press. Deci, E.L., & Ryan, R.M. (1985). Intrinsic motivation and self-determination in human behavior. New York: Plenum. Dredge, D., & Gyimothy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims, and silenced voices. Tourism recreation research, 40(3), 286-302. Durmuş, B., Yurtkoru, E.S & Çinko, M. (2013). Sosyal Bilimlerde SPSS ile Veri Analizi, 5. Basım, Beta Yayınları, İstanbul. Eckhardt, G.M., Belk, R., & Devinney, T.M. (2010). Why don’t consumers consume ethically? Journal of Consumer Behavior, 9(6), 426–436. Eckhardt, G. M., & Bardhi, F. (2015). The sharing economy isn't about sharing at all. Harvard Business Review, 28(1). Fornell, C., & Larcker, D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, Vol. XVIII, 39-50. Goldstein, N.J., Cialdini, R.B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482. Hair, J. F., W.C., Black, B.J., Babin, ve R.E. Anderson (2010) Multivariate Data Analysis: A Global Perspective, Pearson, New York, NY. Hamari, J. & Koivisto, J. (2015). “Working out for likes”: An empirical study on social influence in exercise gamification. Computers in Human Behavior, 50, 333–347. Hars, A., & Ou, S. (2001). Working for Free? Motivations of Participating in Open Source Projects. In Proceedings of the 34th Hawaii International Conference on System Sciences. Hennig-Thurau, T., Henning, V., & Sattler, H. (2007). Consumer file sharing of motion pictures. Journal of Marketing, 71(4), 1–18. Kankanhalli, A., Tan, B.C.Y., & Wei, K.-K. (2005). Contributing knowledge to electronic knowledge repositories: An empirical investigation. MIS Quarterly, 29(1), 113–143. Kaplan, A.M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. Lakhani, K.R., & Wolf, R. (2005). Why hackers do what they do: Understanding motivation and effort in free / Open Source software projects, in J. Feller, B. Fitzgerald, S. Hissam, & K.R. Lakhani (Eds.), Perspectives on free and Open Source software. Cambridge, MA: MIT Press. Laurell, C., & Sandström, C. (2017). The sharing economy in social media: Analyzing tensions between market and non-market logics. Technological Forecasting and Social Change, 125, 58-65. Lindenberg, S. (2001). Intrinsic motivation in a new light. Kyklos, 54(2–3), 317-342. Lin, K.Y., & Lu, H.P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27(3), 1152–1161. Luchs, M.G., Naylor, R.W., Rose, R.L., Catlin, J.R., Gau, R., & Kapitan, S. (2011). Toward a sustainable marketplace: Expanding options and benefits for consumers. Journal of Research for Consumers, 19(1), 1–12. Matzler, K., Veider, V., & Kathan, W. (2015). Adapting to the sharing economy. MIT. Nov, O., Naaman, M., & Ye, C. (2010). Analysis of participation in an online photo-sharing community: A multidimensional perspective. Journal of the American Society for Information Science and Technology: JASIST, 61(3), 555-566. Oreg, S., & Nov, O. (2008). Exploring motivations for contributing to open source initiatives: The roles of contribution context and personal values. Computers in Human Behavior, 24(5), 2055–2073. Phipps, M., Ozanne, L., Luchs, M., Subrahmanyan, S., Kapitan, S., & Catlin, J. (2013). Understanding the inherent complexity of sustainable consumption: A social cognitive framework. Journal of Business Research, 66(8), 1227–1234. Prothero, A., Dobscha, S., Freund, J., Kilbourne, W.E., Luchs, M.G., Ozanne, L.K., & Thogersen, J. (2011). Sustainable consumption: Opportunities for consumer research and public policy. Journal of Public Policy & Marketing, 30(1), 31–38. Roberts, J.A., Hann, I.-H., & Slaughter, S.A. (2006). Understanding the motivations, participation, and performance of open source software developers: A longitudinal study of the Apache projects. Management Science, 52(7), 984-999. Sacks, D. (2011). The sharing economy. Fast Company 2011, April 11, Retrieved from http://www.fastcompany.com/magazine/155/the-sharing- economy.html Sundararajan, A. (2016). The sharing economy: The end of employment and the rise of crowd-based capitalism. MIT Press. Wang, C., & Zhang, P. (2012). The evolution of social commerce: The people, management, technology, and information dimensions. Communications of the Association for Information Systems, 31(1), 105–127. Van der Heijden, H. (2004). User acceptance of hedonic information systems. MIS Quarterly, 28(4), 695–704. Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental Ethics, 19(2), 169–194. Albinsson, P.A., & Perera, B.Y. (2012). Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behavior, 11(4), 303–315. Albors, J., Ramos, J. C., & Hervas, J. L. (2008). New learning network paradigms: Communities of objectives, crowdsourcing, wikis, and open source. International Journal of Information Management, 28(3), 194-202. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. Bartenberger, M., & Leitner, P. (2013). Crowdsourcing and crowdfunding: approaches to foster social innovation. In Proceedings of the IADIS international conference web-based communities and social media, 81-85. Belk, R. (2010). Sharing. Journal of Consumer Research, 36(5), 715– 734. Benjaafar, S., Kong, G., Li, X., & Courcoubetis, C. (2018). Peer-to-peer product sharing: Implications for ownership, usage, and social welfare in the sharing economy. Management Science, 65(2), 477-493. Bock, G.-W., Zmud, R.W., Kim, Y.-G., & Lee, J.-N. (2005). Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. MIS Quarterly, 29(1), 87-111. Botsman, R., & Rogers, R. (2010). Beyond Zipcar: Collaborative consumption. Harvard Business Review, 88(10), 30. Bray, J., Johns, N., & Kilburn, D. (2011). An exploratory study into the factors impeding ethical consumption. Journal of Business Ethics, 98(4), 597–608. Cheng, M. (2016). Current sharing economy media discourse in tourism. Annals of Tourism Research, 60(1), 111-114. Çokluk, Ö. S., Şekercioğlu, G. & Büyüköztürk, S. (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik: Spss ve Lisrel Uygulamaları. Ankara: Pegem Akademi Yayıncılık. Davenport, T.H., & Prusak, L. (1998). Working knowledge: Managing what your organization knows. Boston, MA: Harvard Business School Press. Deci, E.L., & Ryan, R.M. (1985). Intrinsic motivation and self-determination in human behavior. New York: Plenum. Dredge, D., & Gyimothy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims, and silenced voices. Tourism recreation research, 40(3), 286-302. Durmuş, B., Yurtkoru, E.S & Çinko, M. (2013). Sosyal Bilimlerde SPSS ile Veri Analizi, 5. Basım, Beta Yayınları, İstanbul. Eckhardt, G.M., Belk, R., & Devinney, T.M. (2010). Why don’t consumers consume ethically? Journal of Consumer Behavior, 9(6), 426–436. Eckhardt, G. M., & Bardhi, F. (2015). The sharing economy isn't about sharing at all. Harvard Business Review, 28(1). Fornell, C., & Larcker, D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, Vol. XVIII, 39-50. Goldstein, N.J., Cialdini, R.B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482. Hair, J. F., W.C., Black, B.J., Babin, ve R.E. Anderson (2010) Multivariate Data Analysis: A Global Perspective, Pearson, New York, NY. Hamari, J. & Koivisto, J. (2015). “Working out for likes”: An empirical study on social influence in exercise gamification. Computers in Human Behavior, 50, 333–347. Hars, A., & Ou, S. (2001). Working for Free? Motivations of Participating in Open Source Projects. In Proceedings of the 34th Hawaii International Conference on System Sciences. Hennig-Thurau, T., Henning, V., & Sattler, H. (2007). Consumer file sharing of motion pictures. Journal of Marketing, 71(4), 1–18. Kankanhalli, A., Tan, B.C.Y., & Wei, K.-K. (2005). Contributing knowledge to electronic knowledge repositories: An empirical investigation. MIS Quarterly, 29(1), 113–143. Kaplan, A.M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. Lakhani, K.R., & Wolf, R. (2005). Why hackers do what they do: Understanding motivation and effort in free / Open Source software projects, in J. Feller, B. Fitzgerald, S. Hissam, & K.R. Lakhani (Eds.), Perspectives on free and Open Source software. Cambridge, MA: MIT Press. Laurell, C., & Sandström, C. (2017). The sharing economy in social media: Analyzing tensions between market and non-market logics. Technological Forecasting and Social Change, 125, 58-65. Lindenberg, S. (2001). Intrinsic motivation in a new light. Kyklos, 54(2–3), 317-342. Lin, K.Y., & Lu, H.P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27(3), 1152–1161. Luchs, M.G., Naylor, R.W., Rose, R.L., Catlin, J.R., Gau, R., & Kapitan, S. (2011). Toward a sustainable marketplace: Expanding options and benefits for consumers. Journal of Research for Consumers, 19(1), 1–12. Matzler, K., Veider, V., & Kathan, W. (2015). Adapting to the sharing economy. MIT. Nov, O., Naaman, M., & Ye, C. (2010). Analysis of participation in an online photo-sharing community: A multidimensional perspective. Journal of the American Society for Information Science and Technology: JASIST, 61(3), 555-566. Oreg, S., & Nov, O. (2008). Exploring motivations for contributing to open source initiatives: The roles of contribution context and personal values. Computers in Human Behavior, 24(5), 2055–2073. Phipps, M., Ozanne, L., Luchs, M., Subrahmanyan, S., Kapitan, S., & Catlin, J. (2013). Understanding the inherent complexity of sustainable consumption: A social cognitive framework. Journal of Business Research, 66(8), 1227–1234. Prothero, A., Dobscha, S., Freund, J., Kilbourne, W.E., Luchs, M.G., Ozanne, L.K., & Thogersen, J. (2011). Sustainable consumption: Opportunities for consumer research and public policy. Journal of Public Policy & Marketing, 30(1), 31–38. Roberts, J.A., Hann, I.-H., & Slaughter, S.A. (2006). Understanding the motivations, participation, and performance of open source software developers: A longitudinal study of the Apache projects. Management Science, 52(7), 984-999. Sacks, D. (2011). The sharing economy. Fast Company 2011, April 11, Retrieved from http://www.fastcompany.com/magazine/155/the-sharing- economy.html Sundararajan, A. (2016). The sharing economy: The end of employment and the rise of crowd-based capitalism. MIT Press. Wang, C., & Zhang, P. (2012). The evolution of social commerce: The people, management, technology, and information dimensions. Communications of the Association for Information Systems, 31(1), 105–127. Van der Heijden, H. (2004). User acceptance of hedonic information systems. MIS Quarterly, 28(4), 695–704. Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental Ethics, 19(2), 169–194. Albinsson, P.A., & Perera, B.Y. (2012). Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behavior, 11(4), 303–315. Albors, J., Ramos, J. C., & Hervas, J. L. (2008). New learning network paradigms: Communities of objectives, crowdsourcing, wikis, and open source. International Journal of Information Management, 28(3), 194-202. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. Bartenberger, M., & Leitner, P. (2013). Crowdsourcing and crowdfunding: approaches to foster social innovation. In Proceedings of the IADIS international conference web-based communities and social media, 81-85. Belk, R. (2010). Sharing. Journal of Consumer Research, 36(5), 715– 734. Benjaafar, S., Kong, G., Li, X., & Courcoubetis, C. (2018). Peer-to-peer product sharing: Implications for ownership, usage, and social welfare in the sharing economy. Management Science, 65(2), 477-493. Bock, G.-W., Zmud, R.W., Kim, Y.-G., & Lee, J.-N. (2005). Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. MIS Quarterly, 29(1), 87-111. Botsman, R., & Rogers, R. (2010). Beyond Zipcar: Collaborative consumption. Harvard Business Review, 88(10), 30. Bray, J., Johns, N., & Kilburn, D. (2011). An exploratory study into the factors impeding ethical consumption. Journal of Business Ethics, 98(4), 597–608. Cheng, M. (2016). Current sharing economy media discourse in tourism. Annals of Tourism Research, 60(1), 111-114. Çokluk, Ö. S., Şekercioğlu, G. & Büyüköztürk, S. (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik: Spss ve Lisrel Uygulamaları. Ankara: Pegem Akademi Yayıncılık. Davenport, T.H., & Prusak, L. (1998). Working knowledge: Managing what your organization knows. Boston, MA: Harvard Business School Press. Deci, E.L., & Ryan, R.M. (1985). Intrinsic motivation and self-determination in human behavior. New York: Plenum. Dredge, D., & Gyimothy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims, and silenced voices. Tourism recreation research, 40(3), 286-302. Durmuş, B., Yurtkoru, E.S & Çinko, M. (2013). Sosyal Bilimlerde SPSS ile Veri Analizi, 5. Basım, Beta Yayınları, İstanbul. Eckhardt, G.M., Belk, R., & Devinney, T.M. (2010). Why don’t consumers consume ethically? Journal of Consumer Behavior, 9(6), 426–436. Eckhardt, G. M., & Bardhi, F. (2015). The sharing economy isn't about sharing at all. Harvard Business Review, 28(1). Fornell, C., & Larcker, D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, Vol. XVIII, 39-50. Goldstein, N.J., Cialdini, R.B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482. Hair, J. F., W.C., Black, B.J., Babin, ve R.E. Anderson (2010) Multivariate Data Analysis: A Global Perspective, Pearson, New York, NY. Hamari, J. & Koivisto, J. (2015). “Working out for likes”: An empirical study on social influence in exercise gamification. Computers in Human Behavior, 50, 333–347. Hars, A., & Ou, S. (2001). Working for Free? Motivations of Participating in Open Source Projects. In Proceedings of the 34th Hawaii International Conference on System Sciences. Hennig-Thurau, T., Henning, V., & Sattler, H. (2007). Consumer file sharing of motion pictures. Journal of Marketing, 71(4), 1–18. Kankanhalli, A., Tan, B.C.Y., & Wei, K.-K. (2005). Contributing knowledge to electronic knowledge repositories: An empirical investigation. MIS Quarterly, 29(1), 113–143. Kaplan, A.M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. Lakhani, K.R., & Wolf, R. (2005). Why hackers do what they do: Understanding motivation and effort in free / Open Source software projects, in J. Feller, B. Fitzgerald, S. Hissam, & K.R. Lakhani (Eds.), Perspectives on free and Open Source software. Cambridge, MA: MIT Press. Laurell, C., & Sandström, C. (2017). The sharing economy in social media: Analyzing tensions between market and non-market logics. Technological Forecasting and Social Change, 125, 58-65. Lindenberg, S. (2001). Intrinsic motivation in a new light. Kyklos, 54(2–3), 317-342. Lin, K.Y., & Lu, H.P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27(3), 1152–1161. Luchs, M.G., Naylor, R.W., Rose, R.L., Catlin, J.R., Gau, R., & Kapitan, S. (2011). Toward a sustainable marketplace: Expanding options and benefits for consumers. Journal of Research for Consumers, 19(1), 1–12. Matzler, K., Veider, V., & Kathan, W. (2015). Adapting to the sharing economy. MIT. Nov, O., Naaman, M., & Ye, C. (2010). Analysis of participation in an online photo-sharing community: A multidimensional perspective. Journal of the American Society for Information Science and Technology: JASIST, 61(3), 555-566. Oreg, S., & Nov, O. (2008). Exploring motivations for contributing to open source initiatives: The roles of contribution context and personal values. Computers in Human Behavior, 24(5), 2055–2073. Phipps, M., Ozanne, L., Luchs, M., Subrahmanyan, S., Kapitan, S., & Catlin, J. (2013). Understanding the inherent complexity of sustainable consumption: A social cognitive framework. Journal of Business Research, 66(8), 1227–1234. Prothero, A., Dobscha, S., Freund, J., Kilbourne, W.E., Luchs, M.G., Ozanne, L.K., & Thogersen, J. (2011). Sustainable consumption: Opportunities for consumer research and public policy. Journal of Public Policy & Marketing, 30(1), 31–38. Roberts, J.A., Hann, I.-H., & Slaughter, S.A. (2006). Understanding the motivations, participation, and performance of open source software developers: A longitudinal study of the Apache projects. Management Science, 52(7), 984-999. Sacks, D. (2011). The sharing economy. Fast Company 2011, April 11, Retrieved from http://www.fastcompany.com/magazine/155/the-sharing- economy.html Sundararajan, A. (2016). The sharing economy: The end of employment and the rise of crowd-based capitalism. MIT Press. Wang, C., & Zhang, P. (2012). The evolution of social commerce: The people, management, technology, and information dimensions. Communications of the Association for Information Systems, 31(1), 105–127. Van der Heijden, H. (2004). User acceptance of hedonic information systems. MIS Quarterly, 28(4), 695–704. Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental Ethics, 19(2), 169–194. Albinsson, P.A., & Perera, B.Y. (2012). Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behavior, 11(4), 303–315. Albors, J., Ramos, J. C., & Hervas, J. L. (2008). New learning network paradigms: Communities of objectives, crowdsourcing, wikis, and open source. International Journal of Information Management, 28(3), 194-202. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. Bartenberger, M., & Leitner, P. (2013). Crowdsourcing and crowdfunding: approaches to foster social innovation. In Proceedings of the IADIS international conference web-based communities and social media, 81-85. Belk, R. (2010). Sharing. Journal of Consumer Research, 36(5), 715– 734. Benjaafar, S., Kong, G., Li, X., & Courcoubetis, C. (2018). Peer-to-peer product sharing: Implications for ownership, usage, and social welfare in the sharing economy. Management Science, 65(2), 477-493. Bock, G.-W., Zmud, R.W., Kim, Y.-G., & Lee, J.-N. (2005). Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. MIS Quarterly, 29(1), 87-111. Botsman, R., & Rogers, R. (2010). Beyond Zipcar: Collaborative consumption. Harvard Business Review, 88(10), 30. Bray, J., Johns, N., & Kilburn, D. (2011). An exploratory study into the factors impeding ethical consumption. Journal of Business Ethics, 98(4), 597–608. Cheng, M. (2016). Current sharing economy media discourse in tourism. Annals of Tourism Research, 60(1), 111-114. Çokluk, Ö. S., Şekercioğlu, G. & Büyüköztürk, S. (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik: Spss ve Lisrel Uygulamaları. Ankara: Pegem Akademi Yayıncılık. Davenport, T.H., & Prusak, L. (1998). Working knowledge: Managing what your organization knows. Boston, MA: Harvard Business School Press. Deci, E.L., & Ryan, R.M. (1985). Intrinsic motivation and self-determination in human behavior. New York: Plenum. Dredge, D., & Gyimothy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims, and silenced voices. Tourism recreation research, 40(3), 286-302. Durmuş, B., Yurtkoru, E.S & Çinko, M. (2013). Sosyal Bilimlerde SPSS ile Veri Analizi, 5. Basım, Beta Yayınları, İstanbul. Eckhardt, G.M., Belk, R., & Devinney, T.M. (2010). Why don’t consumers consume ethically? Journal of Consumer Behavior, 9(6), 426–436. Eckhardt, G. M., & Bardhi, F. (2015). The sharing economy isn't about sharing at all. Harvard Business Review, 28(1). Fornell, C., & Larcker, D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, Vol. XVIII, 39-50. Goldstein, N.J., Cialdini, R.B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482. Hair, J. F., W.C., Black, B.J., Babin, ve R.E. Anderson (2010) Multivariate Data Analysis: A Global Perspective, Pearson, New York, NY. Hamari, J. & Koivisto, J. (2015). “Working out for likes”: An empirical study on social influence in exercise gamification. Computers in Human Behavior, 50, 333–347. Hars, A., & Ou, S. (2001). Working for Free? Motivations of Participating in Open Source Projects. In Proceedings of the 34th Hawaii International Conference on System Sciences. Hennig-Thurau, T., Henning, V., & Sattler, H. (2007). Consumer file sharing of motion pictures. Journal of Marketing, 71(4), 1–18. Kankanhalli, A., Tan, B.C.Y., & Wei, K.-K. (2005). Contributing knowledge to electronic knowledge repositories: An empirical investigation. MIS Quarterly, 29(1), 113–143. Kaplan, A.M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. Lakhani, K.R., & Wolf, R. (2005). Why hackers do what they do: Understanding motivation and effort in free / Open Source software projects, in J. Feller, B. Fitzgerald, S. Hissam, & K.R. Lakhani (Eds.), Perspectives on free and Open Source software. Cambridge, MA: MIT Press. Laurell, C., & Sandström, C. (2017). The sharing economy in social media: Analyzing tensions between market and non-market logics. Technological Forecasting and Social Change, 125, 58-65. Lindenberg, S. (2001). Intrinsic motivation in a new light. Kyklos, 54(2–3), 317-342. Lin, K.Y., & Lu, H.P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27(3), 1152–1161. Luchs, M.G., Naylor, R.W., Rose, R.L., Catlin, J.R., Gau, R., & Kapitan, S. (2011). Toward a sustainable marketplace: Expanding options and benefits for consumers. Journal of Research for Consumers, 19(1), 1–12. Matzler, K., Veider, V., & Kathan, W. (2015). Adapting to the sharing economy. MIT. Nov, O., Naaman, M., & Ye, C. (2010). Analysis of participation in an online photo-sharing community: A multidimensional perspective. Journal of the American Society for Information Science and Technology: JASIST, 61(3), 555-566. Oreg, S., & Nov, O. (2008). Exploring motivations for contributing to open source initiatives: The roles of contribution context and personal values. Computers in Human Behavior, 24(5), 2055–2073. Phipps, M., Ozanne, L., Luchs, M., Subrahmanyan, S., Kapitan, S., & Catlin, J. (2013). Understanding the inherent complexity of sustainable consumption: A social cognitive framework. Journal of Business Research, 66(8), 1227–1234. Prothero, A., Dobscha, S., Freund, J., Kilbourne, W.E., Luchs, M.G., Ozanne, L.K., & Thogersen, J. (2011). Sustainable consumption: Opportunities for consumer research and public policy. Journal of Public Policy & Marketing, 30(1), 31–38. Roberts, J.A., Hann, I.-H., & Slaughter, S.A. (2006). Understanding the motivations, participation, and performance of open source software developers: A longitudinal study of the Apache projects. Management Science, 52(7), 984-999. Sacks, D. (2011). The sharing economy. Fast Company 2011, April 11, Retrieved from http://www.fastcompany.com/magazine/155/the-sharing- economy.html Sundararajan, A. (2016). The sharing economy: The end of employment and the rise of crowd-based capitalism. MIT Press. Wang, C., & Zhang, P. (2012). The evolution of social commerce: The people, management, technology, and information dimensions. Communications of the Association for Information Systems, 31(1), 105–127. Van der Heijden, H. (2004). User acceptance of hedonic information systems. MIS Quarterly, 28(4), 695–704. Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental Ethics, 19(2), 169–194. Albinsson, P.A., & Perera, B.Y. (2012). 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