Özet:

Pricing significantly affects the sales and profitability of. Companies prefer a pricing strategy that they can reach the maximum land as possible and maintain their assets in the long run. According to the objective specified in this study, the pricing strategies implemented by the companies in the white goods industry are evaluated. Producers have been informed about pricing decisions. In addition, the value perception of producers was assessed with the help of the survey and the factors and criteria that influence the pricing were also considered. Multi-critical decision-making methods have been suggested with the best results and methods. The two most important pricing strategies are implemented as a result of surveys and analyses, and recommendations have been made in line with the factors affecting this pricing decision and customer values.

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