Abstract:

The common theme of definitions about communication is making communication meaningful. From politics to sport, from economy to art, etc. Healthy and effective communication is needed to succeed in all areas. The task of society design on the basis is to ensure that this task is successfully performed by an effective communication work. Political communication covers the adoption of certain ideologies to the target masses and communication techniques that will lead to behavior changes in the target masses where necessary. One of these techniques is advertising in the media by purchasing space and time to be effective on the target audience. In a limited area and time, the success of advertising is increasing as it addresses perceptions. Therefore, it is necessary to manage the perception. Perception management can be done in actions that influence people’s feelings, thoughts and motivations. It is also intended to influence the target audience with the management of perception and thus the process of persuasion. The perception management work can be effective in determining the voting preference of individuals or in the further possession of the policies and ideologies they defend. In this study on the management of perception in political advertising, a number of advertisements in the presidential and parliamentary elections held on June 24, 2018 by the Justice and Development Party (AK) and the Republican People's Party (CHP) were analyzed by indicative method. Advertisements are used to influence the target audience.

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