Özet:

The limited resources and non-reversible damage to the environment have put the environmental sensitivity of the enterprises in the forefront. In the light of the changing conditions and conditions, the only goal of the business is to gain profits. At the same time, need to monitor the interests of future generations while continuing to operate. In this context, the purpose of the research is to reveal how the environmental policies for the world’s most valuable are shaped. According to the researchers’ purpose and main problem, the environmental activities of the enterprises have been studied and the importance of the environmental economy has been determined. The sample of the study consists of the 100 most valuable brands identified by Brand Finance. The websites of these companies have been reviewed between June 7 and August 1, 2018. The research is of importance to identify the value and importance that give to the environment, to generalize environmental policies and to sustainable business. It is used as a research method for content analysis. Research results have shown that the issue most focused on the environmental economy is the resource efficiency. In addition to this, the reduction of harmful gas use and sustainability activities have also been among important elements.

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