Özet:

Social media has become a means for people to be able to express themselves to other people simultaneously. Mothers who are actively using social media are creating a virtual community by sharing the most intimate details from the challenges they endure while bringing up their children to how they nourish their children each day. On the other hand, within the feminist literature there is an ongoing discussion on how the motherhood is constructed socially and whether there is a possibility of performing different types of motherhood. In this respect the way motherhoods are constructed through social media regarding the nourishment of children seems to be an important aspect of defining what motherhood is all about. As a result of this assumption, in this study, based on the stories, pictures and comments regarding the nurturance of children shared by the mothers through instagram who are considered popular within social media based on the number of followers they have and also focusing on the face to face interviews held with them, the type of motherhood that is brought into prominence, the sort of motherhood constructed by those mothers will be discussed. Futhermore, not only mothers’ motivations and reasons to become visible in the social media through the ways they nourish their children but also the discourses they are channeling and creating through the internet will be discussed. Moreover, by conducting open ended interviews with mothers who are following those accounts, the ways they interpret these sharings will also be discussed. This evaluation is thought to reflect the dynamic interplay between hegemonic discourses regulating food and nutrition regimes of young generations based on a global biopolitical regime versus more traditionalist standpoints towards nutrition. While both discourses employ mothers as active practitioners of their own narrative, it is significant that the women still seek their visibility as the main care givers in the newest means of communications, they rarely seek an alternative to the hegemonic narratives and hardly resist to them.   

Anahtar Kelimeler: