Abstract:

Culture is the fundamental element that determines the identity of nations. Considered the whole material and moral productions, culture creates the national identity of a nation, so the survival of the nation on the history stage is directly related to its ability to transfer its culture to future generations. The transfer of intangible cultural heritage by repetition or renewal can be achieved through various means. One of these means is cartoons that appeal to children at the lowest level and the first stage of cultural transfer. In this study, the content and video clips of twenty songs in the cartoon Kukuli were examined in terms of their role in transferring the intangible cultural heritage. The songs used according to the content of the cartoon and the cultural elements in the video clips of these songs were determined. The sampling and content analysis methods were used in the study. Nineteen songs with cultural elements were evaluated along with their video clips. As a result of the examination, it was determined that expressions, proverbs, and idioms, the most fundamental element of culture, are frequently used in the songs and their clips. In addition, folk dances, music culture, traditional cuisine, traditional medicine, cleaning, family culture, neighborhood culture, sharing, Professional folklore, market culture are among the cultural elements that were determined. Topics such as affecting intangible cultural heritage values dijital culture and urbanization/culture change brought by the modern age were also found in the songs and clips examined. The increase in domestic cartoons containing cultural elements and their international presentation will ensure that the elements of our culture are effectively transferred at home and abroad.

Keywords: