Özet:

Limited rationality is mostly seen in the market because of the process of decision making based to the numerous prejudice/emotions. The most prominent them are conservatism, optimism, hindsight bias, disposition, overconfidence, herd behaviour, familiarity bias, self attribution, over/less sentiment. This prejudice/emotions create snow-ball effect due to the taking under the influence many investors in the same time and can bring sudden price collapse by causing of the bubbles in the markets. Determined under the influence of investors emotions and prejudices, as in the other markets in the housing market. In this study, investigated which owned the psychological tendency of investors in Mugla real-estate market. For this purpose in-depth interviews with randomly selected 70 investors and put forth to psychological tendency to the real-estate. According to the findings, investors that in Mugla real-estate market act suitable to investors type of the conservative, with familiarity bias, risk averse.

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