Abstract:

The main objective of this study is to address the relationship between strategic determination and decision-making in the context of family. The main question of the study is: "What is the potential to explain the decision-making models of the strategy determination process in family?" It is defined in form. In this study, the findings obtained from face-to-face conversations with the founding bosses of five family enterprises using the situation (example event) study method, were subjected to the content analysis method. It is a family business in Sakarya. In the collection of data, the face-to-face deep conversation technique has been used and the MAXQDA program has been used in the analysis of data. The analyses conducted at the end identified the relationship between strategy determination and decision making through the cost theme in the context of production factors. In family enterprises, it has been found that there are links between strategic determination and decision making through product/service, labour, capital and values.