Özet:

Urbanization that increased due to industrialization and a type of style to be preferred as living in the far away from the rural, made the human whose inner purity belongs to nature obligated to go back the nature. The wonder and the interest for the nature turned some of these areas once used to be belong to nature, partly, into the venues that serve for local and foreigner tourists. However, as this transformation enforcing the economic power in the rural areas by means of shrinking their economic and ecological issues, on the other hand leads to deterioration of the nature. This paper according to the parallel shifts that vary touristic demand and expectations around the globe, handling usage of touristic sources to be used within the purposes of touristic and using them in the rural areas both economically and ecologically contemplating the shifts and metamorphosis, argues in terms of the sustainability in the current economic system view. It’s vivid that sustainability’s been restricted in terms of economy, ecology and environment-tourism, as well as, it seems required that rational behaviouristic approach should be replaced by values economics. Within the research, firstly literature search has been done then there have been some proposals in the light of the previous researches about rural tourism’s economic and ecological impacts. 

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