Özet:

With the influence of globalization, competition between institutions has increased significantly. The multidisciplinary, consistent, continuous corporate identities, created to separate, be perceived and increase awareness from similarities, have become the key to the institutions that want to succeed. The universities have also realized the importance of corporate identity in this competitive academic environment. The corporate identity is a roof with numerous components that reflect the organization’s philosophy, culture, and relationships, not just logos, slogans, or visual elements. The corporate visual identity is located at a vital point among these elements. In this study, the importance of corporate visual identity under the headline of corporate identity in universities has been discussed, the Ankara Hacı Bayram Veli University’s logo design process has been described. This study is an illustrative and practical study.

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