Özet:

Identity is one of the popular terms of today's world. It is one of the main topics of psychological and social sciences. When it comes to any individual or part of society, it is about identity. The individual or group is identified by identity and positioned according to all other individuals or groups of society. This was the case in the second half of the 20th century. Identity has become one of the important references of the subject terms, speeches and writings related to man and society in this period of time. It has become more popular with internet technology. Moreover, not only in terms of functional aspect, but also in terms of meaningful size and structure. Because identities are separated from individual and social reality, and are rapidly virtualized; from individual and collective reality, they gain new qualities and functions in the digital communication mechanisms. This study discusses the factors of the transformation of individual and collective identities from individual and social reality to virtuality and the way the process of change in question works. The meaningful and functional change in individual and collective identities forms the axis of the subject being studied.

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