Özet:

This article examines the appropriation of sign systems in the discourse of marketing the services of mobile telecommunications networks in Nigeria. The paper attempts to interpret the sign systems deployed in these marketing strategies in relation to the contextual background within which they operate, revealing multiplicities of meaning that are tied to the service providers’ ideological perceptions, which to a large extent appeal to the audience’s sentiments and in some cases abuse their sensibilities. Downloads PDF Published 2008-01-01 How to Cite Adegoju, A. (2008). Colour, Culture and Deixis as Elements of Meaning in the Discourse of Advertising Mobile Telecommunications Networks in Nigeria. Public Journal of Semiotics, 2(1), 22–36. https://doi.org/10.37693/pjos.2008.2.8823 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Vol. 2 No. 1 (2008) Section Articles Make a Submission Make a Submission Information For Readers For Authors For Librarians PJOS (Public Journal of Semiotics) is a multidisciplinary Open Access Journal and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Anahtar Kelimeler: