Özet:

As a result of global and local developments, traditional conceptions and practices in the field of diplomacy had been ineffective and then, new approaches in international relations had to be adopted. Also, the transformation of the concept of power in the field of diplomacy took place; instead of the pressure and sanction-oriented hard power practices in international relations, soft power practices that benefit the states in terms of cost and aim to develop long-term relations have been put into practice. In particular, after the September 11, 2001 terrorist attacks in the United States of America, one of the most important actors of diplomacy and hard power advocates, the concepts of public diplomacy and soft power have gained importance in terms of establishing and maintaining new forms of relations such as state-state and state-nation. The soft power elements ,especially seen in fields such as education, culture and art on a global scale, contribute to the establishment of state-state or state-nation relationship ties. In this article, the British Council, the cultural institution of the United Kingdom, which has historically close relations with Turkey, is discussed. As a culture-oriented institution, The British Council, based upon organic ties with the British government, has been discussed in the article in public diplomacy context in the frame of Peisert Cultural Model. As a result of the research, it has been seen that the British Council known for its educational activities in Turkey carries out more activities for cultural and social life.

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