Özet:

The objective of this research is 1) to study the relationship between transportation efficiency and the quality of logistics service. 2) To study the causal structural relationship of logistics service quality affecting the success of trucking operators in Thailand, which operates the freight forwarding business of trucking operators in Thailand. 3) To present a model for evaluating the transportation efficiency of truck transport operators in Thailand. The guidelines for improving the quality of transportation service of truck transport operators in Thailand. This research used mixed-method, quantitative research using survey method and qualitative research using an in depth interview technique. The researcher applied the concept of a research framework of transportation activity efficiency. Logistics service Quality and balanced scorecard success index. Research areas are trucking establishments with regional offices in Thailand. The sample used was truck logistics operators, that registered with the Department of Transportation Which is still operating and received the Q mark truck transportation service quality standard by the announcement of the Department of Land Transport B.E, and international road transport operators, totaling 1,092 companies, divided into target groups 1) road transport operators who have received Q mark trucking service quality standards of 284 persons 2) operators Road freight transport by non fixed trucks of 145 persons and 3) International road freight operators 28 persons. Th method for selecting sample size in each landscape in a proportional allocation using questionnaires is a data collection tool. The analysis of descriptive statistics, Inferential statistics, and structural equation modeling (SEM) were analyzed from the conceptual framework analysis. There are efficiency transportation 8 factors, 2) the quality of logistics services, there are 7 factors, and 3) the factors that affect the success of the transport operators have 4 factors, which the knowledge of this research is knowledge expansion and Confirming the promotion of business success, that is influenced by transportation efficiency and the quality of logistics services of truck transportation operators in Thailand.

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