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Abstract In this paper we analyze the process of symbolic constitution of “Mensalão”. We try to identify the way it is individualized by getting a meaning and an identity as a singular event. We rely in the approach of event proposed by Louis Quéré (1997; 2005) and take from it the analytical tools to study the “Mensalão”: the description, the narration, the pragmatic dimension, the public issues exposed, and the normalization of the event. We apply this analytical framework over a cluster of 1,269 journalistic texts. We identify and analyze the process of individualization of the “Mensalão”: 1) the description, which reveals, among other aspects, the dispute between the actors for the framing of the event; 2) the narration, which indicates the main protagonists and shows the different pasts and futures called by this event; 3) the pragmatic dimension, with all the actions that constitute this type of occurrence; 4) the trade of political support and the practice of unofficial financial support for elections as the main public issues exposed, the way they are treated by the actors and the way the mobilized framings guides the treatment of the issue; and 5) the normalization through “punishment” of some of those who are accused. Downloads Download data is not yet available. Author Biography Maria Terezinha da Silva, Universidade Federal de Minas Gerais Doutora em Comunicação Social pela Université Paris OuestNanterre La Défense e Universidade Federal de Minas Gerais (cotutela).Professora Visitante do Departamento de Comunicação Socialda Universidade Federal de Minas Gerais. Pesquisadora Associada ao Grupo de Pesquisa em Imagem e Sociabilidade - GRIS/PPGCOM/UFMG. References ADUT, Ari. On scandal: oral disturbances in society, politics, and art. Cambridge: Cambridge University Press. 2008.

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