Abstract:

Embassies are considered the most authoritative bodies of the countries they represent.In this respect, the embassies are required to carry out an effective public relations with their stakeholders.For this purpose, the embassies effectively have used mass media such as radio, television and newspaper, which are known as traditional media tools in public relations activities. In recent years, it has been seen that besides these means of communication, social media platforms have been also used by the embassies in their public relations activities.             In this article, it was examined how and in what way the embassies have used their social media platforms to inform their stakeholders in countries where they represent at the international dimension. For this purpose, the embassies in Turkey of the three most populous members (Germany, France, UK) of the European Union member countries in terms of the population in Turkey were examined according to the data of Eurostat in this study. The official Facebook accounts of the embassies in the context of  the public information model which is one of Grunig and Hunt's public relations models were analysed. Facebook accounts were examined using tables and coding schedules created with content analysis method in March, April and May of 2017. In the light of the findings, it was determined that the social media was used intensively by the embassies for "informing".In addition, it was revealed that different embassies have used social media platforms for different purposes.

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