Özet:

Governments have used a number of mechanisms to rule the masses since humanity existed. Perhaps the oldest of these mechanisms is perception management, which is as old as human history. The rulers send a number of messages to the masses in order to maintain their power. The purpose of these messages is actually to manage the masses on the one hand and to establish hegemony relations on the other hand. Perception management is at the center of all of these. Perception management mechanisms have changed from age to age from society to society. The instruments mostly used in the early periods were religion, traditions and customs embedded in the state or society. When we look at medieval Europe, there is a forced pressure of both religion and feudalism, while the modern period is a period in which soft powers are used as much as possible and consent production has become more important. Since the 1980s, with the prominence of internet use, the direction of perception management has turned to social media and mainstream media, it has been witnessed that messages are sent to the masses or that the governments are doing perception management by infiltrating them. The aim of this study is to show the importance of perception management and its relationship with Powers and hegemony. Qualitative approach was used as a method, and a literature review was made as a comprehension technique.

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